Darcy Strobel

Customized season themes created for The Bump app, based on when user's baby is due. I sourced the illustrator, Decue Wu and provided brand direction. I guided and art directed throughout duration of the project.
Customized zodiac plus space themes, created for The Bump app, based on when user's baby is due. I sourced the illustrator, Decue Wu and provided brand direction. I guided and art directed throughout duration of the project.
Positions for Labor and Birth. The series of 13 are included on The Bump app, web, email and social. I sourced the illustrator, Louisa Cannell and provided brand direction. I guided and art directed throughout the duration of the project. Currently ranking first in google search for the related keywords.
Positions for Labor and Birth. The series of 13 are included on The Bump app, web, email and social. I sourced the illustrator, Louisa Cannell and provided brand direction. I guided and art directed throughout the duration of the project. Currently ranking first in google search for the related keywords.
Positions for Labor and Birth. The series of 13 are included on The Bump app, web, email and social. I sourced the illustrator, Louisa Cannell and provided brand direction. I guided and art directed throughout the duration of the project. Currently ranking first in google search for the related keywords.
Positions for Breastfeeding. 
The series of 8 positions are included on The Bump app, web, email and social. I sourced the illustrator, Decue Wu and provided brand direction. Currently ranking on the first page of google search for the related keywords.I guided and art directed throughout the duration of the project.
Positions for Breastfeeding. 
The series of 8 positions are included on The Bump app, web, email and social. I sourced the illustrator, Decue Wu and provided brand direction. I guided and art directed throughout the duration of the project. Currently ranking on the first page of google search for the related keywords.
Instructions for How to Swaddle Baby. The illustrations are included on The Bump app, site, email, and social. I sourced the illustrator, Laura Pursel and provided brand direction. I guided and gave feedback throughout the duration of the project. Currently ranking first on google search for the related keywords.
Series of Chinese Zodiac Predications for Baby. The series of the 12 signs are included on The Bump app, site, email and social.  I sourced the illustrator, Laura Pursel and provided brand direction. I guided and art directed throughout the duration of the project. Currently ranking first on google search for the related keywords.
Series of Chinese Zodiac Predications for Baby. The series of the 12 signs are included on The Bump app, site, email and social.  I sourced the illustrator, Laura Pursel and provided brand direction. I guided and art directed throughout the duration of the project. Currently ranking first on google search for the related keywords.
Series of Chinese Zodiac Predications for Baby. The series of the 12 signs are included on The Bump app, web, email and social. I sourced the illustrator, Laura Pursel and provided brand direction. I guided and art directed throughout the duration of the project. Currently ranking first on google search for the related keywords.
Series of Chinese Zodiac Predications for Baby. The series of the 12 signs are included on The Bump app, web, email and social. I sourced the illustrator, Laura Pursel and provided brand direction. I guided and art directed throughout the duration of the project. Currently ranking first on google search for the related keywords.
How to Burp Baby. The series of 3 are included on The Bump app, web, email and social. I sourced the illustrator, Louisa Cannell. I guided and art directed throughout the duration of the project.
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